Marketing Director
Full Time • Fully Remote - US
Responsive recruiter
Benefits:
- Simple IRA with Company Matching
- Bonus based on performance
- Competitive salary
- Dental insurance
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
- Wellness resources
Are you a results-driven marketing leader passionate about fintech innovation? FINBOA, a leading provider of compliance automation solutions for banks and credit unions, is seeking a Director of Marketing to drive brand growth, demand generation, and revenue impact.
While this is a remote position you must be located in Texas, Florida, New York, South Carolina, North Carolina, Illinois, Georgia, Tennessee, or Arkansas.
About FINBOA
While this is a remote position you must be located in Texas, Florida, New York, South Carolina, North Carolina, Illinois, Georgia, Tennessee, or Arkansas.
About FINBOA
FINBOA is a leading provider of process automation solutions for the financial services industry. We are committed to delivering innovative, customer-centric solutions that enhance efficiency and compliance for financial institutions. Our team is passionate about driving success for our clients through cutting-edge technology and exceptional service. At FINBOA, we offer a collaborative and innovative environment where your contributions directly impact our customers and the success of our company. The ideal candidate will be a strategic leader with a passion for customer success and technical expertise in database administration, SQL, and cloud networking.
About the Role
As the Director of Marketing, you will develop and execute strategic marketing initiatives to increase brand visibility, generate demand, and enhance customer acquisition and retention. This role requires expertise in digital marketing, content strategy, SEO, demand generation, and account-based marketing (ABM). You will work cross-functionally with sales, product, and customer success teams to ensure marketing strategies align with business objectives.
What You’ll Do:
As the Director of Marketing, you will develop and execute strategic marketing initiatives to increase brand visibility, generate demand, and enhance customer acquisition and retention. This role requires expertise in digital marketing, content strategy, SEO, demand generation, and account-based marketing (ABM). You will work cross-functionally with sales, product, and customer success teams to ensure marketing strategies align with business objectives.
What You’ll Do:
- Define and lead marketing strategies to meet revenue and growth targets.
- Drive demand generation through digital marketing, content strategy, social media, and paid campaigns.
- Optimize website performance, SEO, and conversion rates.
- Develop and execute account-based marketing (ABM) initiatives for high-value prospects.
- Align marketing strategies with sales goals to accelerate the sales pipeline.
- Utilize HubSpot, 6Sense, and Semrush to enhance marketing automation and analytics.
- Oversee marketing budget and measure success through KPIs (MQLs, SQLs, conversion rates).
- Represent FINBOA at industry events, webinars, and conferences.
What We’re Looking For:
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
- 7+ years of marketing experience, including 3+ years in leadership roles.
- Proven success in driving revenue growth through marketing initiatives.
- Experience in fintech, SaaS, or B2B industries is highly desirable.
- Expertise in HubSpot, Marketo, Salesforce, Google Analytics, and ad platforms.
- Hands-on experience with SEO, PPC, email marketing, and content marketing.
- Strong analytical, strategic, and project management skills.
SUCCESS FACTORS:
- Achieve or exceed SQL targets through a high-performance demand generation engine and strategic marketing campaigns.
- Ensure marketing strategies align with organizational goals and support cross-functional collaboration.
- Regularly monitor and optimize campaigns based on KPIs to maximize ROI and marketing effectiveness.
- Inspire and guide the marketing team to execute innovative campaigns that achieve measurable results.
- Strengthen relationships with the customer base by delivering meaningful content and cross-selling opportunities.
Why Join FINBOA?
- Opportunity to lead marketing at a growing fintech company.
- Work with a collaborative, innovative, and customer-focused team.
- Make a measurable impact on revenue and brand visibility.
If you’re a strategic thinker with a passion for digital marketing, demand generation, and driving business growth, we’d love to hear from you!
Apply today and be a key player in FINBOA’s success!
About FINBOA
FINBOA is a leading innovator in intelligent automation for community and regional banks and credit unions.
Leveraging more than 30 years of experience, FINBOA has created software solutions to reduce compliance cost and reputational risk by bringing together digital transformation, regulatory compliance, process automation and customer experience. Headquartered in Houston, FINBOA engages in partnership with financial institutions across the U. S. to achieve targeted business outcomes and peace of mind.
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